• Lo'Kei

PUMA x SONIC

Sega has officially revealed that they have an upcoming collaboration with giant sneaker brand "Puma"... due for release June 2018!


The collaboration is based on the character Sonic The Hedgehog, a video game franchise created and produced by Sega.


Fittingly, the collaboration is part of Puma's RS collection, "RS" standing for "Running Series" and will be called 'PUMA x SEGA RS-0 SONIC'.


“We’re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture. We are one with SEGA in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration,”

- Adam Petrick, Director for Brand & Marketing at PUMA.


If you know about Sonic The Hedgehog, the first thing that comes to mind is his speed... running is what Sonic does... and of course the fact that he is a royal blue hedgehog.


Both of these characteristics will be depicted in the design of the PUMA shoe... although there is no guarantee you will be able to pick up as much speed in these sneakers as Sonic, even on a bonus level.


Look out for these sneakers (or at least clear images of the design) Summer, 2018.


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